Wednesday, November 14, 2007 from 9:30 AM - 5:30 PM (GMT)
The 2007 WTM-ChinaContact forum aims to explain how China's tourism industry works and give practical advice and help to destinations and companies interested in this fast growth market.
Morning session program:
10:00-11:15 presentations:
Snapshot of market size, growth and regulatory developments, past 5 years and past 12 months.
Overview of major players and routes to market access.
Focus on common pitfalls, issues and obstacles.
Key
segments: business travellers, group travellers, independent
travellers
BREAK
11:15-12:15 Panel discussion:
Finding and negotiating with suitable clients, suppliers and agents in China
Best
practices in sales and marketing in outbound tourism:
* agent and agency structures
* marketing and media
* sales channel management, including the role of technology and
the Internet
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